21st Century Business Women
When the first generation of women entered the workforce in earnest in the 1970s, they succeeded in the only way they could – by imitating men. Authoritarian leadership and tight control was the hallmark of that day’s businessman, and women…
Investment Capital – Putting Brand Capital And Human Capital Above Working Capital Or Physical Capital
When you start your own business, you commit to investing your time, talent and resources in the business to make it succeed. You authorize a spending plan; you ask the bank, your credit card company, friends, family, employees, to endow…
Ways to Market Your Business and Maximize Your Profits
One of the challenges of putting up your own business is to find he best ways to market your business. By that, it means you have to choose a strategy that allows you to make sales and make profits as…